3 Ways to Make the Most of Your Fundraising

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Fundraising is very challenging: It's a critical function that essentially never ends. Coming up with some innovative ideas can help add a fresh spark to the task.

Auction Action

If you have an individual patron or corporate donor who is willing to donate a big-ticket item -- such as a car, a vacation, or even a home or other piece of real estate -- you may be able to raise a substantial amount by having an auction. Consider selling a limited number of tickets at a relatively high price. Most supporters will be willing to pay a higher price in return for a better chance of winning the prize.

If auctioning off a single big-ticket item isn't feasible, you may be able to find a lot of donors who will donate smaller items to an auction. Invite the whole community to attend and have plenty of publicity to generate excitement. You can charge admission and/or combine the auction with other fundraising opportunities to maximize the amount you raise.

Star Power

Investigate the possibility that someone involved with your organization knows or is related to someone with star power. A respected television or movie personality? A well-known author, artist, or athlete? If you discover that there is a connection to a public figure and find that he or she is willing to work with you, start making plans. There are many creative ways to use your relationship with a famous person to generate donations.

Advance Planning

When thinking up new fundraising ideas, use your imagination. Just be sure to set financial goals and run some realistic projections before you get too carried away with any one idea. No matter how exciting your plans look on paper, you should be reasonably certain ahead of time that you can raise enough money to make your efforts worthwhile. If it looks promising, allow yourself plenty of time to organize your event.


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